YouTube Rewind — the corporate’s annual year-end round-up of developments, creators, memes, and the preferred movies on the positioning — has been canceled for good, the corporate confirmed to TubeFilter at present.
Thank you to all of the creators concerned in Rewind – we’ll be to your Rewinds as we refocus our energies on celebrating you and the developments that make YouTube with a unique and up to date form of expertise – keep tuned! → https://t.co/kI69C24eL0
— YouTube Creators (@YouTubeCreators) October 7, 2021
Instead, YouTube will “refocus our energies on celebrating you and the trends that make YouTube [fire emoji] with a different and updated kind of experience,” though the corporate didn’t elaborate additional on what it’ll be changing Rewind with.
YouTube can even be counting on creators on its platform to fill the hole, with a spokesperson telling TubeFeed that it’ll “continue to be inspiring to see the myriad of ways the most creative content producers in the world — our YouTube creators — encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.”
The information of YouTube canceling Rewind completely isn’t an enormous shock. The firm already took off 2020, citing the difficulties of the yr: “2020 has been different. And it doesn’t feel right to carry on as if it weren’t.”
But Rewind had already been struggling lengthy earlier than the pandemic. 2018’s video was viciously panned by the YouTube group (to this present day, it stays essentially the most disliked video ever posted to the platform). Creators argued that the corporate was shifting focus from the “real community” — together with controversial creators like Logan Paul and PewDiePie — in favor of extra advertiser-friendly decisions.
And 2019’s video tried to skirt controversy fully by shifting its format from the big-budget mashup of YouTubers from years previous to a extra extraordinary (and boring) record of clips of most-watched creators, movies, and developments.
But whether or not well-received or endlessly dunked on, Rewind movies have been a giant a part of YouTube’s tradition for the previous decade. Hopefully, no matter YouTube does find yourself doing to switch its massive year-end celebration finally ends up rather less controversial going ahead.